I think most people imagine Search Engine Optimization to be a difficult puzzle of some kind. It’s mostly a combination of being a decent writer, and knowing how to provide a good experience when a visitor lands on your web page. The main factors Google pays attention to are things like: How many people are linking to this page/domain? Is this article well written? Does it provide value in the form of good information?
In the course of doing business as an SEO consultant, one of the points I find myself repeating most is that it’s the quality of your unique content that’s going to get you more business. Although many don’t see the direct correlation between offering a personalized piece of content and more leads, it does actually make some sense.
You see, Google wants people using it’s services to find the most relevant website each and every time.
Why? Because Google wants people to trust its brand and rely on its search functions when it counts. If Google serves irrelevant websites to you, you might as well just start calling it Bing or Yahoo. I kid, I kid. But really, if you think about it from Google’s point of view, why should they put your website on the first page if all you’ve done is copy other people’s content, or scraped your information from an article directory? The point I’m trying to drive home here is that if you don’t bring something new to the table, well, Google don’t want none of that.
Google also wants to point people towards websites that do things “the right way” as well as sites that provide the most relevant content to it’s searchers. Any deviation from the aforementioned agenda will result in your sites getting ranked below your competitors. Any black-hat tricks you may feel are beneficial, won’t be for too much longer.
The reason to avoid any “black hat” SEO methods in 2017 and beyond – has to do with Google’s Machine Learning Algorithm. Everyday this magical formula tries to spot the differences between auto-generated content and human-written text. By writing real, human-created content, you’re about 50% there. From that point it’s all about checking your keyword densities, matching up appropriate title tags, and adding various other tags that tell search engines what your objects are, and how to read them correctly.
Search Engine Optimization doesn’t have to be difficult, but many people disregard this and try to do too much. You’d be surprised at how valuable the basics are to your overall search presence.